What kinids of taste might your target audience have?

In my opinion our main target audience would be 16-27 year old, mainly based around the university lifestyle. Our typical Joe Public would be male and watch this film and similar films regularly, in between studying for his future career. They would probably not watch much TV but would listen to a lot of music, perhaps favouring the Metal/Heavy Rock genre. As for clothes they would not stretch much from jeans and t-shirts, with other possible Sci-Fi/Action references printed on the t-shirt. They would watch the film because they enjoy the genre and like to stay on top of latest releases.