Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back at the preliminary I feel like I heave learnt a lot, not just about filming a good video but about how to structure a story as well. But i have also learnt the basics, including framing. During the preliminary we mainly kept to a few key shots, displaying the 180' rule in a simple way. However in the final task we showed the 180' in a number of shots which took a lot more skill and precision. We even went as far as to film a clip where we cross the 180' line, however it was not used in the final product. As well as that we went for more complex shots, like the extreme close up of Jess face. This was effective as it showed we could use a number of complex shots, not only that but use them effectively.

As for the story planning we grew even more. The preliminary was a terrible story line, consisting of a fire in the school and the conversation that took place was about the nearest fire exit. However in the final task we went as far as to include a flashback, futuristic radio broadcast and a end-of-the-world, apocalyptic scene. All in all the idea was Jess gets kidnapped and I rescue her, we then run away together - leading to the main problem centred in the film.

As well as the technical side of things my thinking for the media world has grown as well, for instance i now know how to plan for a target audience as well as being able to describe a specific type of person the product is aimed at. This will help me in the future because that sort of idea/thinking will be relevant in almost any line of work - especially an advertising job.

If I were to do the whole project again there would only be a few things I would change, firstly I would design a storyboard of what shots we want and when we want them. That is the only thing about planning that i would actually change, however for the actually production i would change the way we recorded. Instead of just getting the shots we need i would run the whole scene through from a number of different shots. I think that would give us more variety to choose from as well as making the editing easier. Also if we had extra time i would have suggested dubbing the audio, to make it that little but clearer. Apart from those few things i felt that the project as a whole went very well and it is something i am proud of.

What have you leant about technologies from the process of constructing this product?

I have learnt a lot about a few technologies, those being Adobe programmes, camera work and the sound recorder. Firstly Adobe:

I probably learnt the most about this technology because this was my main usage in the group. I learnt how to do basic effects on After Effects (learnt from VideoCopilot) and simple transition on Premiere. This was useful as it made the video look more professional. An example of the effects would be the gun shot where the end of the gun is lit up:

The next technology we learnt about would be the sound recording, done for the radio broadcast. This was interesting as i had never really done anything like that before and it as a new experience. The idea behind it is simple, press record and speak, but a lot of planning and thought went into what exactly we would get Steve to say. In the end to whole thing went smoothly and the radio broadcast we came out with was professional and added a sense of story to the video. 

The final technology we learnt about was the camera itself, allowing us to use it to its full potential. This was useful for us as it gave us an understanding as to what we were doing whilst filming. We used a number of features for the camera including a tripod and dolly (what Lauren broke). These were useful for our video as it gave smooth shots where the camera was free to move.

How did you attract/address your audience?

Our film appeals to the target audience because of a number of different things, like music and the conventions. For instance the low, monotoned music appeals to the thriller/tension side of the audience.

As well as this to appeal to our target audience we uploaded it onto you tube for the whole world to see:

This would appeal to the target audience as they are all about the technology of today, for instance they are morel likely to see the clip on You tube than the chances of seeing it on TV or at the cinema. This would be the reason we upload it to you tube because it is more accessible for a wider audience, thus appealing and attracting the audience.

Who would be tha target audience for your media product?

Our target audience would be between 15 and 27, making it a very large target audience. The audience would be mostly male with some females as well mostly of which will probably be in some form of education.

The target audience would be probably very mainstream, wearing the latest fashions probably shopping at shops like Top shop or Primark. They would watch TV shows based around a similar action genre with a bit of comedy as well, like Chuck for instance. I would like to think they listen to classic rock, perhaps with a liking for White Snake. They would watch the film because they like the films of similar genre and like to keep up to date.

The age certificate of the film would probably be a 12 or a 15 at a push. This is because we would still be able to appeal to our target audience as well as it being accessible for people younger than our target audience.

What kind of media institution might distribute your media product and why?

The institution that could distribute our film would probably be a low budget British company, similar to the company that distributes '28 Days Later'. The company 'Fox Searchlight Pictures' could distribute it as the film would be produced by a low budget company but then sought out by a bigger company like Fox, who would then distribute it to the audience.

What kinids of taste might your target audience have?

In my opinion our main target audience would be 16-27 year old, mainly based around the university lifestyle. Our typical Joe Public would be male and watch this film and similar films regularly, in between studying for his future career. They would probably not watch much TV but would listen to a lot of music, perhaps favouring the Metal/Heavy Rock genre. As for clothes they would not stretch much from jeans and t-shirts, with other possible Sci-Fi/Action references printed on the t-shirt. They would watch the film because they enjoy the genre and like to stay on top of latest releases.

How does your media product represent particular social groups?

We only had 3 main character's, Jess, Angus and myself. Firstly Jess:

The social group based around Jess would be a rebel, run-away teenager with a twisted, dark side possibly. The audience that could relate to her character would probably be a teenage audience who was a little escapism. As well as this the 'Goth' scene may be able to relate to her all black clothes and sarcastic attitude. The only other film character i could even think to compare her too could possibly be the Black Widow from the Avengers.

The second character would be Angus, who has a puppet feel - as if he is being manipulated from a higher source. His character seems like an old-fashioned spy, possibly disagreeing with the ideals of the organisation but furfilling their needs anyway. the audience could relate to Angus as the villian, a low level villian with more like him to follow. A film character I could think of being similar to Angus would be Agent Smith, from the Matrix.

The final character would be myself - the main hero of the film. My character has a focused and serious feel, as if he has a purpose and nothing will stop him from completing it. The all black outfit shows some sort of uniform possibly, or perhaps just a sort of camoflauge. The audience that could relate to me could possibly be the majority audience, possibly even getting emotionally attached. Another character i could relate myself to would be Chuck, from the TV series Chuck.